Saturday, September 21, 2013

TECNO VS COMPUTER VILLAGE: Brand has called for dialogue

TECNO Sues for Dialogue As Brand War Gets Underway At Computer Village

   

Just recently, the Mobile Phone Dealers Association of Nigeria had some grey areas in their business relationship with TECNO Mobiles. However, the phone dealers had alleged that the TECNO brand which is already the toast of many Nigerians was scheming to corner a greater percentage of the market share.
The phone dealers have also alleged that TECNO was behind a recent action by the Standards Organization of Nigeria (SON), where several substandard and unapproved mobile phones were discovered and confiscated from the market.
The phone dealers it was gathered, had demanded that the Chief Executive Officer of TECNO should come to Nigeria to address them one on one.
This development, it was further gathered had led to the pulling down some banners and bill boards proclaiming the Tecno brand in the Computer Village by the phone dealers who also alleged that their profit margins from Tecno has dropped.
With this development, TECNO Mobile, has called for dialogue to address the current market misunderstanding between it and phone dealers in the Computer Village Market in Ikeja, Lagos.
EXCERPT FROM:
Vanguard (Lagos)

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