VEECUBED community: Fart Filtering Underwear Said To Neutralize Stink Of Passing Gas

Since word about the odor-neutralizing Shreddies passed through the Internet a few days ago, the company has experienced a 400 percent increase in orders over all, Betts-Clarke estimated.

Shreddies weaves a carbon cloth called Zorflex into its rear panel. Betts-Clarke says it can squash the smell of "200 times the average flatulence emission."

In 2008, the company began to serve customers with digestive-tract woes but branched out. "It's a product for everybody, because everyone farts," Betts-Clarke explained.

Men's boxer briefs cost between $39 and $45, while women's panties are about $31 to $34.

A product called the Flat-D Flatulence Deodorizer is also on the market. It's an activated charcoal cloth pad that tapes to the inside of briefs to mask the stink.