MICROSOFT GIVES BING A MAKEOVER LOGO

Microsoft is giving its Bing search engine an overhaul to better compete with Google.

Like Yahoo earlier this month, Microsoft unveiled a redesigned logo for its search engine, along with a refreshed, modern homepage design. But Microsoft's changes go beyond the cosmetic by introducing new features and tweaking existing ones.

One of the keys to Microsoft's new approach is Page Zero, a new search function that aims to help users get a useful response to their query before they even see a traditional search results page. Building on to the traditional autofill suggestion that appears as users type their queries, Bing will also instantly provide relevant information and options for exploration as users input their query.

"For example, if you type Katy Perry, we understand what you're looking for before you've even searched and give you a quick glance of who she is and suggest other popular search tasks associated with the singer," Lawrence Ripsher, Microsoft's general manager of user experiences at Bing, explained late Monday in a company blog post detailing Bing's new features.

 

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